PrestaShop for virtual stores is a popular Ecommerce platform. E-commerce each year accounts for a larger percentage of retail revenue around the world.
In any case, and despite this boom, online stores have to face various and continuous challenges if they want to survive the strong competition that exists. Differentiate yourself from the rest and maximize conversions is a goal and a challenge to face for all e-commerce sites.
The Ecommerce platform that is chosen will always make a difference, PrestaShop stands out today as one of the most popular installed.
It is a dynamic content manager and free software with which it is possible to build a store from scratch.
After being launched it will be easy to enrich it with modules and themes under commercial licenses and in many cases free.
Since 2007, countless online businesses have been using this platform and selling digital or physical products through it. Such growth has made it possible for more than 300,000 stores to work with this CMS. .
The platform will allow buyers to see in various options the products they want or those chosen to buy.
It is even possible to achieve very unique customizations and adjustments to a given business process with the platform.
The categories are very important to be able to differentiate the products that are available to be marketed in an Ecommerce, therefore it is obvious that they are essential in the store. This management is possible from the web backoffice.
It will have the capacity to create a tree of “categories – subcategories”, creating a root category in advance, which will be essential to create other types within this category.
It will display product variants prominently, with varied display possibilities. Multipletypes of images by products, automatic resizing and Zoom-in.
Display of prices with or without VAT, display of the Basket content, printing of sheets and display of products in similar categories.
It will make it easier to choose the number of products to be displayed per page, add them to a gift list and other features in this regard.
Updated prices and taxes may be assigned to each product. With the ability to be designated by countries, categories, groups of clients or particular clients that are chosen.
Discounts may be applied or assigned for the total or percentage of the price of a product.